SEAN LAKE - CEO of BUBS NaturalsBenghazi Heroism Inspires Entrepreneurship
The MTNTOUGH Podcast
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1h 21m
Sean Lake is the co-founder of BUBS Naturals. The BUBS namesake derives from Glen ‘BUB’ Doherty, who was heroically killed in Benghazi, Libya in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived.
Sean is a former professional athlete, marketing executive at Burton Snowboards and DC Shoes, and entrepreneur. In 2017, Sean and his old CrossFit friend TJ Ferrara co-founded BUBS Naturals, bringing a fresh approach to nutrition, performance, and full-life optimization. Woven into the DNA of BUBS Naturals is that of professional athletes, top performers, rabble-rousers, and Navy SEALs.
To learn about Sean, follow him on Instagram at @slakeo.
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Chapters:
00:00:00 - Flipping Problems into Solutions
00:03:23 - From Founder to Brand Building and Giving Back
00:06:33 - Holding on to the Bulb of a 50lb surrounded by mirrors
00:09:28 - Discovering Snowboarding and Skiing
00:12:17 - Starting the Journey into Snowboarding
00:15:07 - The King of the Nerds and the Bank of Glenn
00:17:52 - A Job Opportunity at Burton Snowboards
00:20:44 - Finding a Gym and Meeting a Navy SEAL
00:23:46 - A Journey of Risks and Opportunities
00:26:47 - The Struggle of Transitioning from Special Operations
00:30:10 - The Tragic Loss of Glenn in Benghazi
00:33:06 - Starting Glenn's Foundation
00:36:13 - Dedication and Sacrifice
00:39:20 - Institutionalizing Charitable Giving
00:42:27 - From Pain to a Life-Changing Product
00:45:34 - Starting Bubs with Passion and Support
00:48:32 - Launching Bub's Naturals
00:51:44 - Clean electrolyte formulation
00:55:07 - The Drive to Succeed in Snowboarding and Fitness
00:58:14 - Finding Inspiration in a Supportive Community
01:01:24 - Introduction to MTNTOUGH App and Offer
01:04:59 - Responding instead of Reacting
01:08:11 - Finding Strength in Adversity
01:11:12 - The Power of Helping Others and Making a Positive Impact
01:14:20 - Taking Action and Jumping into the Uncomfortable
01:17:18 - Taking Action and Embracing Change
01:20:19 - Taking Action Steps to Improve Situations
#suppliments #nutrition #entrepreneur #veteran #navyseals #fitness #functionalfitness #podcast #mindset #mtntough #veteran #benghazi
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Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.
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