Effective Date: January 1, 2020
Last Updated: Sep 15, 2026
Thank you for visiting lab.MTNTOUGH.com or MTNTOUGH.com and using MTNTOUGH+, our digital training and fitness platform. This Privacy Policy describes how MTNTOUGH Inc. (“MTNTOUGH,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, make a purchase, create an account, use our streaming service or branded applications, or otherwise interact with our services (collectively, the “Service”).
By using the Service, you acknowledge the practices described in this Privacy Policy. We may modify this Privacy Policy from time to time. Your continued use of the Service following the posting of an updated policy constitutes your acknowledgment of the updated policy on a prospective basis.
When you use our website, purchase products, register for an account, subscribe to MTNTOUGH+, or otherwise interact with us, we may collect the following categories of personal information.
When you sign up for a free trial, create an account, or purchase a subscription, you may be required to provide your email address and a password. Depending on the features you use, we may also collect your name, username, profile information, avatar, and other information you choose to provide.
When you purchase products or services through our website, we may collect:
Name, billing address, and shipping address.
Email address and phone number.
Order details, purchase history, and transaction information.
Information necessary to fulfill orders, provide customer support, and manage returns or exchanges.
Payment card information is processed through third-party payment providers. Except for information such as the name associated with a payment card and transaction details, payment card information may be collected directly by the applicable payment provider and may not be received or stored by MTNTOUGH.
When you register for or use MTNTOUGH+, we may collect and process information such as:
Name and email address.
Account credentials and profile information.
Membership, subscription, and trial details.
Transaction information and purchase history.
Information about your use of digital training programs, video content, and related features.
Information you provide when communicating with customer support.
The specific information collected depends on the features you use and the information you choose to provide.
Each time you visit our website or use the Service, we may automatically collect certain information about your device and your interactions with our digital platforms. This may include:
Internet Protocol (IP) address.
Browser type, operating system, and device information.
Internet service provider.
Time zone and general location information.
Referring and exit pages.
Date and time stamps.
Viewing activity, interactions with content, and related metadata.
Cookies and similar tracking technologies.
We use this information to understand how our website and services are used, troubleshoot issues, improve our products and services, and support business operations.
We may offer the ability to comment on videos or participate in forums and other community features. Any comments, posts, or other content you choose to submit through publicly accessible areas of the Service may be publicly available. Please do not share personal information that you do not want made public.
You may voluntarily provide additional information in connection with:
Surveys, contests, and giveaways.
Special offers and promotions.
Customer support inquiries.
Communications with MTNTOUGH.
Other activities or features available through the Service.
MTNTOUGH+ provides digital fitness training programs, workout content, and related educational resources. Members may independently track their workouts, fitness progress, and other health-related information using their own devices or third-party applications.
MTNTOUGH does not collect, access, sync, or store personal health information from Apple Health or Apple Watch through its current integration. The use of Apple Watch or other personal fitness devices does not automatically transmit health or fitness data to MTNTOUGH.
If we introduce future features or integrations that collect or process health-related information, we will update this Privacy Policy and provide any required notices or obtain applicable permissions before doing so.
We may use the personal information we collect for the following purposes:
To create and manage your accounts and memberships.
To process purchases, subscriptions, and payments through applicable providers.
To fulfill orders and deliver products, digital content, and training programs.
To provide access to MTNTOUGH+ features, programs, videos, and services.
To communicate with you about your account, subscriptions, purchases, renewals, and customer support inquiries.
To send marketing communications, including information about products, new releases, training programs, films, promotions, and other MTNTOUGH updates, subject to your preferences and applicable law.
To analyze usage of our website and Service for troubleshooting, research, and improvements.
To personalize your experience and provide relevant content or marketing.
To provide advertising and retargeting services.
To prevent fraud, collect debts, and protect the security and integrity of the Service.
To enforce our legal rights and comply with applicable legal obligations.
To carry out other purposes described in this Privacy Policy or disclosed to you at the time information is collected.
We collect and process personal information as reasonably necessary to provide our products and services, fulfill transactions, manage accounts, comply with legal obligations, protect our legitimate business interests, and for other purposes permitted by applicable law.
Where consent is required by applicable law, we will request consent before collecting or processing personal information for the applicable purpose.
If we request information for a secondary purpose, such as certain marketing activities, we will either ask for your consent or provide you with an opportunity to decline, as required by applicable law.
If you wish to withdraw your consent, you may contact us at support@mtntough.com or use the applicable account or communication preferences available through the Service.
You may also contact us by mail at:
MTNTOUGH Inc.
Attn: Privacy Compliance Officer
167 All West Trail, Unit A
Bozeman, MT 59718, USA
Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal. Certain information may continue to be retained or processed where permitted or required by law.
We may share personal information with the following categories of recipients and in the following circumstances.
We share personal information with authorized service providers that help us operate our business and deliver the Service. These providers may include:
Digital content hosting and membership platform providers.
Payment processors and payment service providers.
E-commerce and shipping providers.
Email and communications service providers.
Customer support providers.
Analytics and measurement providers.
Advertising and marketing service providers.
App distribution and technology providers.
These providers may process personal information on our behalf or independently, depending on the services they provide and the applicable legal and contractual arrangements. We take reasonable steps to require appropriate handling of personal information and use of information for permitted business purposes.
MTNTOUGH+ is powered by third-party technology providers, including Uscreen, which provides the platform used to deliver our digital training programs, video content, membership services, and related features.
Uscreen may process information on our behalf to provide and operate the MTNTOUGH+ platform, including information relating to accounts, subscriptions, content access, and customer support.
Uscreen’s handling of personal information is also subject to its own privacy practices and applicable contractual obligations. For more information, please review the Uscreen Privacy Policy.
We may disclose personal information when we have a good-faith belief that disclosure is necessary or required to:
Comply with a search warrant, subpoena, court order, or similar legal process.
Respond to a request from a law enforcement or government agency.
Comply with applicable laws or regulations.
Protect the rights, property, or safety of MTNTOUGH, our customers, or others.
Investigate or prevent fraud, security issues, or other unlawful activity.
Enforce our agreements, policies, or legal rights.
If MTNTOUGH is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or other corporate transaction, personal information may be transferred to the relevant successor, buyer, or other involved entity, subject to applicable law.
We may publicly disclose aggregated statistics and other information that does not identify individual users and is not considered personal information under applicable law.
If you post a comment on a video or participate in a public forum, the content you submit may be shared publicly.
We may use personal information and information collected through cookies or similar technologies to provide targeted advertisements, interest-based advertising, or retargeting campaigns that we believe may be relevant to you.
Depending on the technologies and services used, advertising providers may collect information about your browsing activity, device, or interactions with our website and advertisements.
Certain advertising and tracking activities may be considered the sale or sharing of personal information under applicable privacy laws, even when no money is exchanged.
Where required by applicable law, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising.
You may be able to limit interest-based advertising through the following resources:
You may also configure your browser or mobile device settings to restrict third-party cookies or the use of advertising identifiers for interest-based advertising.
Where required by applicable law, we will recognize and process applicable opt-out preference signals, including Global Privacy Control (GPC) signals.
These choices may need to be made separately on each device or browser. Not all companies that serve interest-based advertisements participate in the opt-out programs described above. As a result, you may continue to receive certain cookies or interest-based advertisements after opting out.
When you create an account or make a purchase, we may send transactional emails, including:
Welcome emails and account information.
Purchase confirmations and order-related communications.
Subscription and account status updates.
Renewal notices and other service-related communications.
You may not opt out of transactional emails that are necessary to provide the Service, complete a transaction, or manage your account.
Depending on your preferences and applicable law, we may send marketing communications about new programs, products, features, films, promotions, and other MTNTOUGH updates.
You may opt out of marketing emails at any time by using the unsubscribe link in the applicable email, adjusting your account preferences where available, or contacting us at support@mtntough.com.
Our e-commerce store is hosted by Shopify Inc., which provides the online commerce platform through which we offer products and services.
Information collected through our store may be processed and stored by Shopify and its applicable service providers in accordance with their own privacy practices and applicable legal requirements.
Payment information is processed through applicable payment providers. Payment card data may be encrypted and handled in accordance with applicable payment card industry standards, including PCI DSS, by the relevant providers.
Payment information is retained by the applicable providers for as long as necessary to process transactions, comply with legal or regulatory requirements, resolve disputes, prevent fraud, or fulfill other legitimate business purposes.
For more information, please review:
Our Service may contain links to third-party websites, applications, services, or platforms, including services used for payment processing, shipping, analytics, advertising, digital content, and membership management.
Third-party providers may collect, use, and disclose information as necessary to perform their services. Some providers may operate in jurisdictions different from yours or ours, and your information may be subject to the laws of those jurisdictions.
When you leave our website or are redirected to a third-party website, application, or service, this Privacy Policy may no longer apply to the information collected by that third party. We encourage you to review the privacy policies and terms of any third-party services you use.
Our website and digital services may use cookies, pixels, SDKs, and similar technologies to enhance your browsing experience, remember cart contents, maintain sessions, analyze traffic, support account functionality, and personalize content or advertising.
Examples of cookies that may be used in connection with our e-commerce store include:
sessionid: Helps maintain session information and may track session or referral details.
shopifyvisit: Records information about visits.
shopifyuniq: Helps count visits per customer.
cart: Stores shopping cart contents for a limited period.
securesession_id: Helps maintain session security.
The specific cookies and technologies used may change over time depending on the platforms, features, and service providers supporting our website and digital services.
You can manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain features, including shopping cart, account, or login functionality.
Where required by applicable law, we will provide appropriate cookie consent and preference mechanisms.
We take reasonable precautions and follow industry practices designed to protect personal information against unauthorized access, use, alteration, or disclosure.
Security measures may include access controls, encryption, secure transmission technologies, and other safeguards appropriate to the nature of the information and the services involved.
Payment information is processed through applicable payment providers using security measures designed to protect payment data, including measures intended to support PCI DSS compliance.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide the Service, maintain business and financial records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.
Retention periods may vary depending on the category of information, the purpose for which it was collected, applicable legal requirements, and our legitimate business needs.
You may change your account information or close your account by logging into your account and adjusting your account settings, where those options are available.
If you close your account or request that we delete your account, you may lose access to content, programs, or services you have purchased or subscribed to.
Where permitted by law, we may retain certain account information after account closure or deletion, including where necessary to:
Restore your account if you choose to resubscribe, where applicable.
Preserve records necessary to enforce our rights or comply with legal obligations.
Maintain transaction, tax, accounting, fraud-prevention, or other legally required records.
Depending on your location and applicable law, you may have rights concerning your personal information, including the right to access, correct, delete, restrict, or object to certain processing activities.
Users in the European Economic Area may have the right to:
Opt out of certain cookies, as described in our Cookie Policy or applicable cookie settings.
Access their personal information.
Correct inaccurate or incomplete personal information.
Request deletion of personal information.
Request restriction of processing.
Object to certain uses of personal information.
To exercise applicable rights, please submit a request through our Contact Us page or contact us using the information in Section 15.
We process personal information to fulfill contracts with you, provide services you request, comply with legal obligations, and pursue legitimate business interests, as applicable. Where required, we will identify the applicable legal basis for processing.
Your information may be transferred to and processed in countries outside the EEA, including the United States. Where required by applicable law, we will implement appropriate safeguards for such transfers.
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended (“CCPA”), subject to applicable exceptions and limitations.
These rights may include:
Right to Know: Request information about the categories and specific pieces of personal information we collect, use, disclose, or otherwise process, as well as the sources and purposes of collection.
Right to Delete: Request deletion of personal information, subject to legal and other applicable exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt Out: Opt out of the sale or sharing of personal information, as those terms are defined under applicable California law.
Right to Limit Certain Uses and Disclosures: Where applicable, limit certain uses and disclosures of sensitive personal information.
Right to Non-Discrimination: Exercise applicable privacy rights without unlawful discriminatory treatment.
MTNTOUGH does not sell personal information for monetary consideration. Depending on the technologies and services used on our website or applications, certain activities involving advertising or data sharing may be considered “sharing” or “selling” under applicable California law. Where required, we will provide applicable opt-out mechanisms.
Where required by applicable law, we will recognize applicable opt-out preference signals, including Global Privacy Control (GPC).
To exercise your applicable California privacy rights, contact us at support@mtntough.com or submit a request through our Contact Us page.
We may need to verify your identity before processing a request. We may not be able to fulfill a request until we can reasonably verify that it relates to you or your account.
Nevada residents may have the right to opt out of the sale of certain covered information collected by operators of websites or online services.
MTNTOUGH does not currently sell covered information as defined by applicable Nevada law and does not currently plan to do so. If you wish to submit a request or ask questions about your privacy rights, please contact us at support@mtntough.com.
Residents of these states may have the following rights under their respective state privacy laws, subject to applicable exceptions and limitations:
Right to Confirm and Access: Confirm whether we are processing personal data and access such data.
Right to Correct: Request correction of inaccuracies in personal data.
Right to Delete: Request deletion of personal data provided or obtained about you.
Right to Data Portability: Obtain a portable copy of personal data you provided to us.
Right to Opt Out: Opt out of the processing of personal data for targeted advertising, the sale of personal data, or certain profiling activities.
Right to Appeal: Where applicable, appeal our decision regarding a privacy rights request.
To exercise these rights, contact us at support@mtntough.com. We will respond within the timeframes required by applicable law and may request additional information to verify your identity. Where required by law, we will provide information about the process for appealing a denied request.
The Service is not intended for individuals under the age of 18.
If you are a parent or legal guardian who believes that a child has provided personal information through the Service without appropriate consent, please contact us at support@mtntough.com. We will take reasonable steps to investigate and remove unauthorized information where required by applicable law.
We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or for other operational, legal, or regulatory reasons.
We will post any updated Privacy Policy on our website with a revised "Last Updated" date. Any changes will become effective when posted, unless otherwise stated or additional notice or consent is required by applicable law.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, disclose, and protect your personal information.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
MTNTOUGH Inc.
Attn: Privacy Compliance Officer
167 All West Trail, Unit A
Bozeman, MT 59718, USA
Email: support@mtntough.com
Website: MTNTOUGH.com
Contact page: https://mtntough.com/pages/contact
We will review and respond to privacy inquiries in accordance with applicable law.