Bear Handlon, CEO and co-founder of Born Primitive, launched the company in 2014 with compression shorts, growing it from a grassroots CrossFit-based brand to a leading fitness and patriotic apparel brand. A Navy SEAL veteran and Yale graduate who played college football, Bear infuses his leadership style and brand ethos with his military background. Committed to giving back, Born Primitive has donated over $500,000 to military, first responder, and cancer charities, and recently pledged to eliminate veterans’ medical debt, aiming to reach $5 million by Veterans Day. For this campaign, they launched limited-edition Savage 1 training shoes, celebrating iconic symbols of American freedom, with all profits going to veteran debt relief. The Born Primitive Podcast further promotes fitness, resilience, and military values.

From November 8th-11th, Born Primitive will donate 100% of website sales to the veteran medical debt initiative.

Find more at bornprimitive.com, or on social media @bornprimitive (Instagram) and @BornPrimitiveApparel (YouTube).

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